As the Seattle Seahawks and the New England Patriots gear up to go head-to-head in Super Bowl LX, another rivalry is brewing off the pitch: the one between artificial intelligence platforms. Following on the heels of the crypto ad frenzy that swept over recent Super Bowls, this year sees AI assert its dominance in the commercial breaks.
Remember last year when Google’s Gemini ad tripped over a Gouda cheese fact? As funny as it was, this year’s ad to watch is by Anthropic. Their AI platform, Claude, airs its first ever Super Bowl commercial and isn’t shying away from a bit of friendly competition. It takes some good-natured digs at OpenAI’s ChatGPT. And OpenAI isn’t backing down. Its ad boldly showcases the might of its Codex tool with declarations like, “You can just build things.”
Just when you thought it couldn’t get more exciting, we’re also expecting AI-generated ads to make their debut in this year’s Super Bowl. Get ready for a glimpse into a world where machines not only play the game, but write the scripts and design the visuals too!
And of course, in classic Super Bowl fashion, we’re not without a generous dollop of pop culture and nostalgia. T-Mobile and Coinbase are bringing the Backstreet Boys with them, each using the boy band in unique ways. Pepsi is all set for a nostalgic throwback, bringing back its beloved polar bear in a commercial it insists is free of any AI intervention.
Expect other delights along the way: Amazon’s Alexa Plus ad takes a darkly comedic route, featuring an AI that seems to have a vendetta against Chris Hemsworth. Mr. Beast and Rainbolt stir up excitement with interactive ad contests. Pixar piques our curiosity with a teaser for its upcoming release, “Hoppers,” while SpaceX promises to boost the Super Bowl broadcast with its Starlink technology.
Get ready for kickoff on Sunday, February 8th at 6:30PM ET / 3:30PM PT. Catch it all on NBC or stream it on Peacock. Whether you’re there for the football, Bad Bunny’s halftime performance, AI-fascinating ads, or all three, you’re in for a treat.
For more highlights, check out the original article on The Verge.
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