OpenAI Begins Testing Ads in ChatGPT for Free and Low-Tier Users

Changes at ChatGPT: Here Come the Ads

OpenAI is shaking things up with the inclusion of ads in its AI chatbot, ChatGPT. This marks a significant departure from previous user interaction methods. Starting from Monday, the platform will begin to present ads as “sponsored” links located at the end of ChatGPT’s responses. This could potentially change the way chatbot conversations happen, especially for users on specific plans.

How it Affects Users

The addition of ads will specifically affect those users on the free tier of ChatGPT or subscribed to the “Go” plan, available at a cost of $8 per month. So if you’re enjoying ChatGPT for free or at a minimal cost, be prepared to experience some sponsored content in your chats. However, those who opt for higher-tier subscriptions such as the Plus, Pro, Business, Enterprise, and Education plans, will continue to enjoy an ad-free experience. The Plus subscription at $20 per month is the cheapest option for users looking to dodge these ads. Naturally, this may lead to users considering upgraded subscriptions to keep the flow of conversation uninterrupted by sponsored content.

In addition to the new introduction, OpenAI has been quite emphatic about one fact: the injection of ads will not diminish the integrity of the chatbot’s responses. Don’t assume that the sponsored links are influencing the AI’s suggestions or answers. The ads will only be visible, but won’t have any sway over the bot’s core functionality.

Finding a Loophole

Intriguingly, OpenAI has hinted at possible alternatives for those who’d rather not see ads but aren’t keen on upgrading either. Although concrete details are scarce at this point, it seems there may be effective methods to lessen exposure to sponsored links without necessarily committing to a paid subscription plan.

This bold move from OpenAI of integrating ads with ChatGPT might just be the first step towards a broader monetization strategy. As ChatGPT becomes more ingrained in our daily activities, OpenAI will have to strike a balance between maintaining a pleasant user experience and generating revenue. For a more detailed breakdown of this shift, be sure to check out the full report on The Verge.