Dairy Queen wkroczyło w przyszłość, skutecznie integrując sztuczną inteligencję ze swoją usługą drive-thru. Cel jest wieloraki: poprawa jakości obsługi klienta, usprawnienie operacji i podpowiedzenie klientom, aby ulepszyli swoje zamówienia, donosi Dairy Queen. The Wall Street Journal. This futuristic move, currently implemented across various locations in the US and Canada, is the fast food chain’s effort to gear up for the AI revolution.
The AI technology, the backbone of this evolution, has been developed by Presto, a leading name known for providing cutting-edge AI solutions in the fast food industry. The company is no stranger to collaborations, having previously worked with other big guns like Carl’s Jr., Hardee’s, Taco John’s, and Fazoli’s. And following an impressive test phase conducted last year, Presto has proven the potential AI holds in transforming the fast food drive-thru experience, hence the widespread launch.
It’s interesting to note that it’s not all ‘artificial’ in this intelligent system. A Bloomberg report from 2023 revealed a unique blend in Presto’s approach. The AI-driven drive-thrus were found to be teaming up with real human workers stationed in far-off countries like the Philippines. This fusion of AI and human support is what ensures efficiency and responsiveness in customer service.
You can dive into full details and learn more about Dairy Queen’s exciting AI adventure at The Verge.
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