Adam Mosseri says AI backlash will keep growing

Instagram head Adam Mosseri says the backlash around AI is not fading anytime soon. In an interview on the Colin and Samir podcast, he said there is “more anxiety and more frustration and more anger about AI,” especially in creative industries, and added that the negativity is “going to continue to get worse.”

The comments came while Mosseri was discussing Instagram’s launch of widescreen and long-form video features. He also linked the reaction to broader unease, not just to young people or creatives, saying a lot of people “really don’t like AI.”

The reporting does not show Mosseri making a policy change or announcing a new AI product. Instead, it captures a senior platform executive acknowledging that resistance to AI is becoming a more visible business and cultural issue. For companies building or using AI tools, that matters because adoption is no longer only a technical question; it is also a trust and communication problem.

• Mosseri says AI criticism is broadening beyond one audience.
• He expects the anger and frustration to intensify, not ease.
• The remarks were made in the context of an Instagram product interview.

For businesses rolling out automation or AI features, the practical lesson is simple: explain what the system does, what it does not do, and where human judgment still applies. Clear messaging can matter as much as the feature itself, especially when users are already skeptical.

Original source: The Verge

How should platforms talk about AI features when users are already wary of them?